Our team was approached to brand the upcoming marketing campaign "Music Showcase". The focus of this campaign was to highlight upcoming bands and their downloadable content. With a turnaround of only 2 working days, this project really put to test the balance of creative freedom while maintaining a satisfied client. View Site Xbox Music Showcase branding

Xbox Music Showcase page on Xbox.com

10 Days of the Ninja was another quick-turnaround promotion that required branding from scratch. I was able to explore an illustration style unlike anything else we've designed for Xbox while still hitting a tight deadline. The branding was so well recieved, it was sent to several other countries for promotion. View Site Illustration and Branding for 10 Days of the Ninja

Illustration and Branding detail

Landing page design for Xbox.com

Summer Double Feature was another great opportunity to explore a unique look and feel for an Xbox promotion. I wanted this page to show off just how exciting streaming video can be on the Xbox LIVE service. View Site Summer Double Feature branding

Illustration and Branding detail

Summer Double Feature page

Our team was tasked with the challenge of redesigning the "Xbox 360" channel on Xbox.com. We had a slough of information to organize and a new marketing scheme to support. We managed to persuade marketing to allow us to design and create an interactive solution that could consolidate all of the proposed pages into one flash piece. This project was designed by myself with guidance from Erik Olsen and scripted by Clint Harrison. View Site Xbox 101 product detail view

Original Xbox 101 design

Expanded product section

Xbox 101 product detail view

For Halloween 2009, Xbox wanted to create a haunted house that would scare the crap out of anyone curious enough to stumble through it's dark gates. To begin the project, I went to photograph old houses that might inspire the house I was envisioning. Through cobbling together pieces of photographs, and hours in Photoshop, the House of Horrors was born. Adorned with characters from the scariest Xbox 360 games, this page was a huge success for the holiday. View Site House of Horrors experience site

Detail of the House of Horrors

Process of building a haunted house from scratch in Photoshop

House of Horrors flash experience site on Xbox.com

Xbox wanted to put a new spin on the idea of "holidays" for 2008. The idea was to create a sort of interactive cruise map that would navigate users to islands that contained content about specific areas of the Xbox lifestyle. There were many different parts to this project, including design, animation, and back-end functionality. View Site Xbox Holiday landing page

Xbox Holiday landing page

Xbox Holiday landing page detail

Xbox Holiday landing page

When it came time to redesign several pages on Xbox.com for v9 of the site, our team was called upon to submit designs. Working under the art direction of Erik Olsen and Courtney Bailey, our design won out, and we were in charge of re-designing most 1st tier pages on Xbox.com. View Site V9 homepage as it went live in 2007

V9 homepage as it went live in 2007

V9 community homepage

V9 community homepage

V8 of Xbox.com went through several changes, but the most drastic change fell on the shoulders of our 4-person team. We successfully designed and integrated a rotating flash "hero" section, rotating "top-stories" section, and a video "belt" to our homepage. In addition, we completely redesigned the heirarchy of information. Introducing new concepts to the homepage was a challenge as we had to maintain the look of the site and work within the limited functionality of the existing CMS. Xbox.com V8 homepage

Xbox.com V8 detail (page is no longer online)

Xbox All-Nighter started as a tiny graphic created at the last minute for a thumbnail. The event was such a success that we were called upon to completely brand the event and create a simple landing page from which to promote it. View Site Xbox All-Nighter branding

Xbox All-Nighter landing page on Xbox.com